I photographed a client recently and took advantage of the warm outdoor temperature and OVERCAST day. Using an overcast day for outdoor shoots is like using a huge softbox. Though the lighting is complimentary to skin tones and very even, you can still step it up a notch. For the shot above, I used a silver reflector under her face (you could use a gold one also). This added a little more light to her eye area (lower lids, inner corners by nose) and added great catch lights in her eyes. No fill flash needed and it doesn't cause your subject to squint - assuming you have it far enough away.
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